From the pure goodness of Sea Buckthorn to smart fresh-food vending across Singapore's neighbourhoods — Truelife puts wellness within everyone's reach, every single day.
Truelife Enterprise was founded on the belief that good health and fresh food should never be a luxury. We serve every walk of life — from families to seniors, from heartlanders to health enthusiasts.
Born in Singapore, Truelife Enterprise bridges the gap between premium natural wellness products and everyday community access. We believe in making healthy living affordable and convenient for all Singaporeans.
To promote wellness through pure, natural Sea Buckthorn drinks and to lower the cost of living by bringing fresh produce directly into Singapore neighbourhood doorsteps through smart vending technology.
Integrity, accessibility and community are at the heart of everything we do. We partner with neighbourhoods, support local living standards and champion a healthier, stronger Singapore — together.
500ml Bottles
Flavoured Blends
On-the-Go
Harvested from one of nature's most nutrient-dense superfruits, our Sea Berry range delivers uncompromising purity for your daily wellness routine.
Temperature-controlled smart fridge vending machines across Singapore's HDB estates — fresh vegetables, fruits and daily groceries available 24/7 at neighbourhood-friendly prices.
How It Works
Contact us or watch this space — our rollout map is coming soon.
Select from daily-stocked vegetables, fruits and chilled items at the touchscreen panel.
Tap your card, phone or PayNow. The fridge door opens — collect your fresh items immediately.
Our team replenishes every machine each morning to guarantee freshness.
Why Smart Fridge?
Priced below supermarket rates, helping residents stretch their household budget further.
Available round the clock — even on weekends and public holidays.
Restocked every morning with fresh produce from quality local and regional suppliers.
Strategically placed near HDB void decks, parks and community centres islandwide.
Four pillars that define how we serve Singapore and why residents, partners and businesses choose Truelife Enterprise.
Zero artificial additives. Every Sea Berry product is crafted from pure, uncompromised Sea Buckthorn.
Built for heartlanders. We place fresh food and wellness products precisely where communities live.
Premium health shouldn't carry a premium price tag. Accessible for every Singaporean household.
Rigorous standards from source to shelf — freshness and nutritional integrity guaranteed.
Your Truelife membership hub — manage your profile and exclusive member benefits.
Whether you're a retailer, town council or simply a customer — we're here for you.
Our team will get back to you within 1–2 business days.
